La Fleur’s 2013 World Lottery Almanac—The 21st edition
The 472-page La Fleur’s 2013 World Lottery Almanac is the complete reference source on the $275 billion worldwide lottery industry. This edition features the all new Internet & Mobile Report, showcasing the calendar 2012 vs. 2011 total online sale & instant online sales for lotteries worldwide. The tables examine online sales as a percentage of a lottery's total sales & total instant sales. Growth is also measure by a 2012 versus 2011 analysis of online sales. Section I features a “Fast Facts” compilation of data on North American lotteries, including startup history, guide to product mix, government profits earmarking including by program, and video lottery terminal guide. Section II features four-page profiles on 45 U.S., five Canadian and six Australasian lotteries. Each profile traces the lottery’s calendar 2012 versus 2011 sales by game (instant, 3-digit, 4-digit, lotto, cash lotto, keno, VLTs, niche games), its calendar 2012 versus 2011 instant sales by price point ($1, $2, $3, $4, $5, $7, $10, $20) and its projected fiscal 2013 versus fiscal 2012 ad budgets by media and by game. Each profile tracks the lottery’s five-year annual sales by game from fiscal 2008 through fiscal 2012. Each profile features the number and the percentage of total, instant and draw retailers by type of business, plus each retailer’s fiscal 2012 total, instant and draw sales. Section III is divided into seven chapters: worldwide lottery sales; fiscal 2012 sales, profit and expense analysis; the retailer network; ad expenditures; historical analysis; contractor survey; and calendar 2012 U.S. lotteries’ weekly sales by game. The worldwide lottery sales chapter tracks calendar 2012 traditional game sales and VLT net machine income in local currency and converted to U.S. currency for 181 lotteries worldwide, including rankings by total and per capita sales for instant, lotto, total, keno, toto and draw games. There is a separate section on VLT net machine income rankings. The historical analysis section features the U.S., Canadian and Australian lotteries’ annual sales by year for the past decade for instant, pulltab, 3-digit numbers, 4-digit numbers, in-state lotto, cash lotto, bloc lotto, Powerball, Mega Millions, fast draw and daily keno and video lottery terminals. The contractor guide features a monetary guide to U.S. lotteries’ instant ticket and online system contracts. In addition, there is a worldwide guide to instant printers and terminal system contracts by lottery organization. The appendix includes a glossary of terms.
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