La Fleur’s 2014 Lottery Conclave & Interactive Summit Program
Schedule Sunday, November 16 – Opening Night Reception (5-7 pm)
The theme of La Fleur's 2014 Lottery Conclave & Interactive Summit is “Offline&Online” (O&O). The 3-day conference will be held Sunday, November 16-Wednesday, November 19, 2014 at the Intercontinental Stephen F. Austin Hotel in Austin, Texas. The Texas State Lottery is the co-host of the conference.
La Fleur’s conclave will feature 35+ speakers from North American lotteries, vendor partners, ad agencies, digital and ecommerce firms talking about the interconnectivity of brick & mortar retail sales and online channels. It is not an either/or equation. Unlike Amazon that diverted sales from traditional retailers to grow its ecommerce business, the $284 billion global lottery industry has the opportunity to build a 2-way turnpike connecting its physical retail world with its digital and/or ecommerce world. Success will be dictated by active collaboration between a lottery and its traditional retailers for O&O marketing, promotion and sales. It is an interdependent world.
Merriam-Webster Dictionary defines cosmos as an “orderly, harmonious systematic universe”. To maximize profit for good causes and avoid future sales erosion from competing freemium games, lotteries require a seamless O&O lottery cosmos. Success will be dictated by a multi-channel retailing model. In today’s hyper-connected world, lottery marketers must smash down any walls that divide the retail trade channel from digital channels. Whether or not a lottery can sell its product through mobile and Internet sales channels, it is still imperative to reach current, potential, past and lapsed players through mobile marketing strategies and social media engagement through Facebook, Google Plus, Twitter, Instagram, Pinterest, Vine, among social media platforms.
In 2014, Fortune Magazine declared “long live brick-and-mortar stores”. While many big box retailers have closed their doors, lotteries can buttress their omni-channel strategies with pop up “mini-stores” and promotions, “Lottery Boutiques” for experiential campaigns and “Lottery Now” for online conversion to offline at physical stores.
The 3-day conference will feature a blend of 15-minute presentations, interactive breaks, lottery executive panels and private lottery marketers workshop. The first two days of the conference will feature segments on the new premium game launch, marketing national bloc lottos, launching new-style draw games, growing scratcher sales and ad campaigns. The one-day Interactive Summit will put the spotlight on iLottery and social media platform case studies and emerging technology.
Conference registration will begin in August.