La Fleur’s 2012 European Lottery Abstract—11th Edition
La Fleur’s 2012 European Lottery Abstract features historical profiles of Europe’s 70-plus national, provincial, regional and private lotteries, including annual sales by game, government profits, prizes, game details, retailer network data, ad budgets and vendor contracts. The book traces lottery sales by game in local currency and converted to U.S. dollars from 2008 through 2011. Each profile provides a detailed historical account of the lottery’s startup. There is a separate section providing the list of key personnel and their titles. For easy reference, each lottery’s full address, phone, fax and website address are listed on the first page of the profile. There is a summary of vital statistics, including the year established, organizational type and use of lottery profits. The second page of the profile provides a four-year summary of lottery sales (local currency) by game, including passive, instant, numbers, lotto, spiel, sports games and Internet wagering. There is a separate table converting the lotteries’ 2011 sales by game into U.S. currency, including total sales and per capita sales by game as well as instant sales by price point. Each game for the lottery is described in the Game Mechanics summary, including the game’s generic class, year begun and ticket price. A retailer section in each profile provides the breakdown of the lottery retailer network by business class and sales. The advertising section in each profile provides information on advertising expenditures by media, including TV, radio, printed media, Internet, POS, direct mail, draws and sponsorships, and by game type. The Statistical Section of the book tracks data on the European lottery industry. Section 3 tracks each lottery’s 2011 lottery sales by game in local currency and converted to U.S. dollars for rankings by total sales and per capita sales. Section 4 tracks each lottery’s 2011 sales by game converted to Euros for rankings by total sales and per capita sales for lotto/spiel, instant, toto, draw, keno and video lottery terminal (VLTs). Section 5 examines the instant game strategy plus top selling instant tickets for a select number of European lotteries. The Fast Facts section includes key information on vendor contracts, lottery startup years, earmarking of profits, game mix, 2011 ad budget as a percentage of sales and 2011 Internet sales as a percentage of sales. The Historical Data section tracks annual sales by game in local curency from 1999 through 2011. All-new is the historical guide to annual Internet sales by lottery organization.
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