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La Fleur’s 2015 World Lottery Almanac©—23rd Edition
The 448-page La Fleur’s 2015 World Lottery Almanac © is the complete reference source on the $284 billion worldwide lottery industry. Section I features a “Fast Facts” compilation of data on North American lotteries, including startup history, guide to product mix, government profits earmarking and video lottery terminal guide. Section II features four-page profiles on 45 U.S., five Canadian and two Australasian lotteries. Each profile traces the lottery’s calendar 2014 versus 2013 sales by game (instant, 3-digit, 4-digit, lotto, cash lotto, keno, VLTs, niche games), its calendar 2014 versus 2013 instant sales by price point ($1, $2, $3, $4, $5, $7, $10, $20) and its projected fiscal 2015 versus fiscal 2014 ad budgets by media and by game (as well as a percentage of total sales). Each profile tracks the lottery’s five-year annual sales by game from fiscal 2010 through fiscal 2014. Each profile features the number and the percentage of total, instant and online retailers by type of business, plus each retailer’s fiscal 2014 total, instant and online sales. Section III is divided into seven chapters: worldwide lottery sales; fiscal 2014 sales, profit and expense analysis; the retailer network; ad expenditures; historical analysis; contractor survey; and calendar 2014 U.S. lotteries’ weekly sales by game. The worldwide lottery sales chapter tracks calendar 2014 traditional game sales and VLT net machine income in local currency and converted to U.S. currency for 180 lotteries worldwide, including rankings by total and per capita sales for instant, lotto, total, keno, toto and draw games. There is a separate section on VLT net machine income rankings. The historical analysis section features the U.S., Canadian and Australian lotteries’ annual sales by year for the past decade for instant, pulltab, 3-digit numbers, 4-digit numbers, in-state lotto, cash lotto, bloc lotto, Powerball, Mega Millions, fast draw and daily keno and VLTs. The contractor guide features a monetary guide to U.S. lotteries’ instant ticket and system contracts. In addition, there is a worldwide guide to instant printers and terminal system contracts by lottery organization. There is a comprehensive Internet and Mobile Sales Report for 2014.
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